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2016 Mobile Ad Summit
Friday
, 
November
 
17
 at 
7:00pm
 
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The Limits of Filtering: A Look at the Functionality & Shortcomings of Content Detection Tools

Friday
, 
November
 
17
 at 
7:00pm
 
RSVPs Closed
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Just How Effective Are Content Filtering Tools?

 

Nearly twenty years ago, Congress passed the Digital Millennium Copyright Act (DMCA), establishing copyright rules specifically tailored for the online world. Although the DMCA has succeeded admirably in fostering the growth of the internet, some copyright industry representatives have advocated for a rewrite of the law to force OSPs to implement content filtering technologies as a prerequisite to obtain the protections of the DMCA's safe harbors. In evaluating these calls for mandatory filtering, policymakers should consider how such filtering tools actually work in practice and the impact they are likely to have on infringement, startup activity, and creative production.


Join Engine on March 28th to discuss the findings of a recent paper from Engine's Evan Engstrom and Princeton University's Nick Feamster analyzing how content filtering tools operate and their impact on the broader internet ecosystem.

Speakers

Evan Engstrom

Executive Director, Engine

Evan is Engine's Executive Director and a former IP attorney focusing on DMCA litigation.


Nick Feamster

Professor, Center for Information Technology Policy,  Princeton University

NIck Feamster received his Ph.D. in Computer science from MIT in 2005. He has served on the faculties at both Georgia Tech and Princeton University.

 Capitol

Hill

The event will be held in the Rayburn House Office Building, Room 2237. Lunch from Taylor Gourmet will be provided.


Questions? Email monica@engine.is

Schedule

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

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